How to Navigate a Move to Solopreneur Without Being on Social Media All The Time

After my corporate role was made redundant I felt moved to create my own practice, rather than seek another corporate role. I was watching a shifting marketplace and redundancies as an ongoing reality in the corporate sector.  

In my time in corporate, one of my roles was a Career Development Specialist, so I was grateful for the wisdom of knowing that navigating transitions was a creative endeavour, with no right or wrong answers, and the joy is in each step of the journey given the destination is unknown. 

What is covered in this blog:

Create a Way that Works for You

Global Reach with a Personal Touch

Explore Different Ways to Market

Say Yes to what Lightens You up

Quiet Marketing Reduces the Noise 

Create a Way that Works for You.

I wanted to create a new way of working that was not dependent on having to go to a physical workplace. I was seeking flexibility in where I worked, as well as a more creative workflow. 

With decades of experience in teaching, facilitating and transformative conversations I created a solopreneur practice supporting people to achieve their life and work aspirations through fine tuning their inner personal development work. 

I discovered that many people were seeking clarity about what truly mattered to them and that the being in conversation framework was a resourceful conversational process for clients to unpack what they were struggling with, to get to the heart of how to align their work with their soulful intention to be more authentic.

Global Reach with a Personal Touch

I began my career as a high school teacher, then worked in several small businesses before the move to corporate life.  Working in a large global multinational organisation opened the world to me.

An international network of business leaders, mentors and colleagues was my new reality, with role responsibility across Australia, New Zealand and ASEAN. Role complexity evolved from ANZ Learning and Development responsibility, to AP Talent development to Global Talent Management responsibility. 

Now as a solopreneur, the world is still open to me.  What has changed is the way to discover those that want to work with me. Beyond corporate, I no longer had direct access to the global internal emails of thousands of people at my fingertips.

Explore Different Ways to Market

Although part of my studies at university in Northern Ireland was in marketing, my roles had marketing strategies gifted to me, rather than requiring me to curate my own.  In a global multinational, one can leverage the internal networks and systems of the corporation itself. 

So how to create a marketing strategy that worked for me as a solopreneur? I began by looking at how solopreneurs were marketing. I was eager to explore and learn about my marketing options and what others were doing.

What I discovered very quickly was that I was not at all aligned with contemporary notions of what I should do when it came to marketing. 

I felt sure there had to be another way as being on social media all the time clearly did not feel the right way for me. 

Say Yes to What Lightens You Up

I was grateful that I knew the power of working inside out.  A key principle in human development. Although I began by looking out and scanning the marketplace, it was not long before I turned inward to ponder on how marketing might work for me.  A way that felt authentic, sustainable and easy. 

It is such a common experience as a solopreneur to feel unsure and uncertain about how to market yourself to build your client base and create a sustainable business model. 

Know that you are not alone if you are saying to yourself that you don't want to be on social media all the time. What was really helpful for me was to engage in quiet marketing.  

Quiet Marketing Reduces the Noise. 

Over many years as an active participant in Dani Gardner's Quiet Marketing community, there has been space to explore ways that work and lighten me up. Simultaneously, I have expanded my network of solopreneurs seeking ways to not be on social media all the time. 

Quiet Marketing, as a process and a philosophy, offers me a quieter way to creatively express my true nature.  

Eimer Boyle

Conversational Coach & Development Guide

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